{"id":850,"date":"2019-12-25T16:00:50","date_gmt":"2019-12-25T09:00:50","guid":{"rendered":"https:\/\/www.cosmos-web.ru\/blog\/?p=850"},"modified":"2026-05-14T16:07:04","modified_gmt":"2026-05-14T09:07:04","slug":"recept-prazdnichnogo-konteksta-i-targeta","status":"publish","type":"post","link":"https:\/\/www.cosmos-web.ru\/blog\/recept-prazdnichnogo-konteksta-i-targeta\/","title":{"rendered":"\u0420\u0435\u0446\u0435\u043f\u0442 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0430 \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0430"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1640\" height=\"760\" src=\"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/12\/blog_ny2019_b.png\" alt=\"\" class=\"wp-image-1611\" srcset=\"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/12\/blog_ny2019_b.png 1640w, https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/12\/blog_ny2019_b-768x356.png 768w, https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/12\/blog_ny2019_b-1536x712.png 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043a \u043d\u043e\u0432\u043e\u0433\u043e\u0434\u043d\u0438\u043c \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0430\u043c:<\/h2>\n\n\n\n<p>1. \u0423\u0442\u043e\u0447\u043d\u0438\u0442\u0435 \u0438 \u0441\u043e\u0433\u043b\u0430\u0441\u0443\u0439\u0442\u0435 \u0440\u0435\u0436\u0438\u043c \u0440\u0430\u0431\u043e\u0442\u044b \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u043d\u043e\u0432\u043e\u0433\u043e\u0434\u043d\u0438\u0435 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0438.<\/p>\n\n\n\n<p>2. \u0421\u043e\u0433\u043b\u0430\u0441\u0443\u0439\u0442\u0435 \u0432\u0440\u0435\u043c\u044f \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u0414\u043b\u044f \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u0444\u0435\u0440 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u0432 \u044d\u0442\u043e\u0442 \u043c\u043e\u043c\u0435\u043d\u0442 \u043e\u0444\u0438\u0441 \u0438\u043b\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0437\u0430\u043a\u0440\u044b\u0442\u044b.&nbsp;<\/p>\n\n\n\n<p>3. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u043f\u043e\u0437\u0430\u0431\u043e\u0442\u044c\u0442\u0435\u0441\u044c \u043e \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043b\u0438\u0434 \u043d\u0435 \u0443\u043f\u0430\u043b \u0432 \u043f\u0443\u0441\u0442\u043e\u0442\u0443: \u043f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u043b\u0438\u0434-\u0444\u043e\u0440\u043c, \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u043f\u0435\u0440\u0435\u0430\u0434\u0440\u0435\u0441\u0430\u0446\u0438\u044e \u0441 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043d\u044b\u0445 \u043d\u043e\u043c\u0435\u0440\u043e\u0432, \u0443\u043a\u0430\u0437\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u043d\u0430\u0437\u043d\u0430\u0447\u044c\u0442\u0435 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0437\u0430 \u043f\u0440\u0438\u0435\u043c \u0438 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u0437\u0430\u044f\u0432\u043e\u043a. \u041d\u0435 \u0437\u0430\u0441\u0442\u0430\u0432\u043b\u044f\u0439\u0442\u0435 \u043b\u044e\u0434\u0435\u0439 \u0436\u0434\u0430\u0442\u044c \u0434\u043e 9 \u044f\u043d\u0432\u0430\u0440\u044f: \u0437\u0430\u044f\u0432\u043a\u0443 \u043d\u0430\u0434\u043e \u0432\u0437\u044f\u0442\u044c \u0432 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u0441\u0440\u0430\u0437\u0443 \u0436\u0435, \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u043b\u0430\u0434\u0438\u0442\u044c \u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u043e, \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440.<\/p>\n\n\n\n<p>4. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u0442\u0435 \u0434\u0430\u0442\u044b \u0438 \u0432\u0440\u0435\u043c\u044f \u043e\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438\/\u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u0432\u0430\u0448\u0438\u043c \u0440\u0435\u0436\u0438\u043c\u043e\u043c \u0440\u0430\u0431\u043e\u0442\u044b.&nbsp;<\/p>\n\n\n\n<p>5. \u041e\u0431\u043d\u043e\u0432\u0438\u0442\u0435 \u0440\u0430\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u0438\u043a\u0430\u0445: \u0432 Google My Business, \u042f\u043d\u0434\u0435\u043a\u0441.\u0421\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u0438\u043a\u0435 \u0438 \u0442.\u0434.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/jCSh1Jnb4CeRHWOTRgHDLrc4DuA1rfs-Ea4Ittdo6NcDk3tuxJjta1CYbuK4NuUplmESxOHnPJTgt_YUwYPhWpKtOR174scRJ9QBA2e4tAaDwRXKa4L7SS3SRzznaFbrDxi2eQJO\" alt=\"\u0420\u0430\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u044b \u0441\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u0438\u043a\u0430\u0445: \u0432 Google My Business, \u042f\u043d\u0434\u0435\u043a\u0441.\u0421\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u0438\u043a\u0435 \u2013 \u0420\u0435\u0446\u0435\u043f\u0442 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0430 \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0430\"\/><figcaption class=\"wp-element-caption\">\u0418\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0440\u0430\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 &#171;\u0421\u0432\u0435\u0434\u0435\u043d\u0438\u044f&#187; \u0432 Google my business<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"802\" src=\"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/12\/Clipboard-26-\u0434\u0435\u043a\u0430\u0431\u0440\u044f-2019-\u0433.-10_11000.png\" alt=\"\u0418\u0437\u043c\u0435\u043d\u0435\u043d\u043d\u044b\u0439 \u0433\u0440\u0430\u0444\u0438\u043a \u2013 \u0420\u0435\u0446\u0435\u043f\u0442 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0430 \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0430\" class=\"wp-image-856\" srcset=\"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/12\/Clipboard-26-\u0434\u0435\u043a\u0430\u0431\u0440\u044f-2019-\u0433.-10_11000.png 845w, https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/12\/Clipboard-26-\u0434\u0435\u043a\u0430\u0431\u0440\u044f-2019-\u0433.-10_11000-768x729.png 768w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"541\" src=\"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/12\/\u044f.\u0441\u043f\u0440\u0430\u0432-2.jpg\" alt=\"\u00ab\u0421\u0432\u0435\u0434\u0435\u043d\u0438\u044f\u00bb \u0432 Google my business \u2013 \u0420\u0435\u0446\u0435\u043f\u0442 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0430 \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0430\" class=\"wp-image-859\" srcset=\"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/12\/\u044f.\u0441\u043f\u0440\u0430\u0432-2.jpg 836w, https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/12\/\u044f.\u0441\u043f\u0440\u0430\u0432-2-768x497.jpg 768w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><figcaption class=\"wp-element-caption\">\u0412 \u042f\u043d\u0434\u0435\u043a\u0441.\u0421\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u0438\u043a\u0435 \u043d\u0443\u0436\u043d\u043e \u0437\u0430\u0439\u0442\u0438 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b &#171;\u041e\u0431 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438&#187; &#8212; &#171;\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f&#187;<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"244\" src=\"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/12\/\u044f.\u0441\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u0438\u043a.jpg\" alt=\"\u041f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u0435 \u0434\u043d\u0438 \u042f\u043d\u0434\u0435\u043a\u0441.\u0421\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u0438\u043a\u0435 \u2013 \u0420\u0435\u0446\u0435\u043f\u0442 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0430 \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0430\" class=\"wp-image-858\"\/><figcaption class=\"wp-element-caption\">\u0412\u043d\u0438\u0437\u0443 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0431\u0443\u0434\u0435\u0442 \u0431\u043b\u043e\u043a \u0441 \u0433\u0440\u0430\u0444\u0438\u043a\u043e\u043c \u0440\u0430\u0431\u043e\u0442\u044b, \u0433\u0434\u0435 \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u0435 \u0434\u043d\u0438<\/figcaption><\/figure>\n\n\n\n<p>6. \u0421\u043e\u0433\u043b\u0430\u0441\u0443\u0439\u0442\u0435 \u0431\u044e\u0434\u0436\u0435\u0442 \u0438 \u043f\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435 \u0432\u0441\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u044b, \u0447\u0442\u043e\u0431\u044b \u0434\u0435\u043d\u0435\u0433 \u0445\u0432\u0430\u0442\u0438\u043b\u043e \u043d\u0430 \u0432\u0441\u0451 \u0432\u0440\u0435\u043c\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0434\u043e \u0432\u044b\u0445\u043e\u0434\u0430 \u0432 \u0440\u0430\u0431\u043e\u0447\u0438\u0439 \u0440\u0435\u0436\u0438\u043c.&nbsp;<\/p>\n\n\n\n<p>7. \u0421\u043e\u0433\u043b\u0430\u0441\u0443\u0439\u0442\u0435 \u043d\u043e\u0432\u043e\u0433\u043e\u0434\u043d\u0438\u0435 \u0430\u043a\u0446\u0438\u0438, \u0430\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0446\u0435\u043d\u044b, \u0442\u0435\u043a\u0441\u0442\u044b \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439, \u0435\u0441\u043b\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u0435\u0442\u0435 \u043f\u0440\u043e\u043c\u043e-\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043d\u0430 \u044d\u0442\u043e \u0432\u0440\u0435\u043c\u044f.&nbsp;<\/p>\n\n\n\n<p>8. \u0415\u0441\u043b\u0438 \u0432\u043d\u043e\u0441\u0438\u0442\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0435 \u043d\u043e\u0432\u044b\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, \u0431\u0430\u043d\u043d\u0435\u0440\u044b, \u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u044d\u0442\u043e \u0437\u0430\u0440\u0430\u043d\u0435\u0435. \u041f\u043e\u043c\u043d\u0438\u0442\u0435, \u0447\u0442\u043e \u043c\u043e\u0434\u0435\u0440\u0430\u0446\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0437\u0430\u043d\u044f\u0442\u044c \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0432\u0440\u0435\u043c\u044f.<\/p>\n\n\n\n<p>9. \u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0432\u0441\u0435 \u043b\u0438\u043c\u0438\u0442\u044b \u0437\u0430\u0442\u0440\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u2014 \u0434\u043d\u0435\u0432\u043d\u044b\u0435 \u0438 \u043e\u0431\u0449\u0438\u0435. \u041c\u043d\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432 \u0431\u0443\u0434\u0435\u0442 \u043e\u0442\u043a\u043b\u044e\u0447\u0435\u043d\u043e, \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u043d\u0430 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u0435 \u0432\u0430\u0448\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u043c\u043e\u0436\u0435\u0442 \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c\u0441\u044f, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0438\u0437\u0438\u0442\u044c\u0441\u044f \u0441\u0442\u0430\u0432\u043a\u0430, \u0438 \u0431\u0435\u0437 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u044b\u0445 \u043b\u0438\u043c\u0438\u0442\u043e\u0432 \u0432\u044b \u0441\u0442\u043e\u043b\u043a\u043d\u0435\u0442\u0435\u0441\u044c \u0441 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435\u043c \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u043e\u0434\u0430\u0440\u043a\u0438 \u0443\u043f\u0430\u043a\u043e\u0432\u0430\u043d\u044b \u0438 \u043b\u0435\u0436\u0430\u0442 \u043f\u043e\u0434 \u0435\u043b\u043a\u043e\u0439, \u043e\u0444\u0438\u0441\u044b \u0443\u043a\u0440\u0430\u0448\u0435\u043d\u044b, \u043e\u0442\u0447\u0435\u0442\u044b \u0441\u0434\u0430\u043d\u044b \u2014 \u0432\u0441\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0434\u0435\u043b\u0430 \u0442\u0435\u043f\u0435\u0440\u044c \u0443\u0436\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0434\u043e\u0436\u0434\u0430\u0442\u044c \u0434\u043e \u043d\u043e\u0432\u043e\u0433\u043e 2020-\u0433\u043e\u2026 \u041a\u0440\u043e\u043c\u0435 \u0432\u0430\u0448\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439! \u0420\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u043c, \u043e \u0447\u0435\u043c \u043d\u0435\u043b\u044c\u0437\u044f \u0437\u0430\u0431\u044b\u0432\u0430\u0442\u044c \u0432 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