{"id":768,"date":"2019-11-21T16:20:35","date_gmt":"2019-11-21T09:20:35","guid":{"rendered":"https:\/\/www.cosmos-web.ru\/blog\/?p=768"},"modified":"2020-05-12T18:21:12","modified_gmt":"2020-05-12T11:21:12","slug":"%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0","status":"publish","type":"post","link":"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/","title":{"rendered":"\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b"},"content":{"rendered":"\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1640\" height=\"761\" src=\"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2020\/01\/2_blog-1.jpg\" alt=\"\" data-id=\"924\" data-link=\"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/2_blog-1-2\/\" class=\"wp-image-924\" srcset=\"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2020\/01\/2_blog-1.jpg 1640w, https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2020\/01\/2_blog-1-768x356.jpg 768w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.cosmos-web.ru\/marketing\/ppc\/\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0438 \u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/a> \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f: \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0443 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432\u0441\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0440\u0443\u043a\u0443 \u043d\u0430 \u043f\u0443\u043b\u044c\u0441\u0435. \u0427\u0442\u043e\u0431\u044b \u0432\u0430\u043c \u0431\u044b\u043b\u043e \u043f\u0440\u043e\u0449\u0435 \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u0441\u0430\u043c\u044b\u043c\u0438 \u0432\u0430\u0436\u043d\u044b\u043c\u0438 \u043c\u043e\u043c\u0435\u043d\u0442\u0430\u043c\u0438, \u043c\u044b \u0441\u0434\u0435\u043b\u0430\u043b\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442.<\/p>\n\n\n\n<p>\u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u044d\u0442\u0430\u043f:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u041e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u0431\u0440\u0438\u0444\u043e\u043c, \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0438\u0448\u0438<\/li><li>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0446\u0435\u043b\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/li><li>\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 (\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0441\u0447\u0435\u0442\u0447\u0438\u043a\u0438, \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0446\u0435\u043b\u0438)<\/li><li>\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0443\u044e \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044e \u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0435 \u0438 Google Analytics (\u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432)<\/li><\/ul>\n\n\n\n<p>\u0421\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u043a\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u041f\u043e\u0434\u043e\u0431\u0440\u0430\u0442\u044c \u043c\u0430\u0441\u043a\u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432<\/li><li>\u0421\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u0441\u043a\u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432<\/li><li>\u0421\u043f\u0430\u0440\u0441\u0438\u0442\u044c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b<\/li><li>\u041f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043f\u0435\u0440\u0432\u0438\u0447\u043d\u0443\u044e \u043c\u0438\u043d\u0443\u0441\u0430\u0446\u0438\u044e<\/li><li>\u0421\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u043c\u0438\u043d\u0443\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b<\/li><li>\u041f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u0434\u043e\u043c\u0438\u043d\u0443\u0441\u0430\u0446\u0438\u044e \u043f\u043e\u0441\u043b\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u044f<\/li><\/ul>\n\n\n\n<p>\u0421\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0442\u0435\u043a\u0441\u0442\u043e\u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0432\u0441\u0435\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f (\u0431\u044b\u0441\u0442\u0440\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438, \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u0438\u044f \u0438 \u0442. \u0434.)<\/li><li>\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u0443\u044e \u0432\u0438\u0437\u0438\u0442\u043a\u0443 \u0441 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u044b\u043c \u0430\u0434\u0440\u0435\u0441\u043e\u043c, \u043d\u043e\u043c\u0435\u0440\u043e\u043c \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0430 \u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c \u0440\u0430\u0431\u043e\u0442\u044b<\/li><li>\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u043c\u044b\u0435 URL<\/li><li>\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c UTM-\u043c\u0435\u0442\u043a\u0438 \u0432\u0441\u0435\u043c \u0441\u0441\u044b\u043b\u043a\u0430\u043c \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f<\/li><li>\u041f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b<\/li><\/ul>\n\n\n\n<p>\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043c\u0438\u043d\u0443\u0441-\u0441\u043b\u043e\u0432\u0430 \u043d\u0430 \u041f\u043e\u0438\u0441\u043a\u0435<\/li><li>\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0433\u0435\u043e\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/li><li>\u041d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0440\u0430\u0441\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439<\/li><li>\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u041f\u043e\u0438\u0441\u043a\u0435 \u0438 \u0420\u0421\u042f\/\u041a\u041c\u0421<\/li><li>\u0421\u043e\u0437\u0434\u0430\u0442\u044c \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\/\u0440\u0435\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442\/Google Ads<\/li><li>\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432 \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0414\u0438\u0440\u0435\u043a\u0442\u0430 \u0441\u0447\u0435\u0442\u0447\u0438\u043a \u0438 \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0443 \u0441\u0441\u044b\u043b\u043e\u043a \u0434\u043b\u044f \u041c\u0435\u0442\u0440\u0438\u043a\u0438<\/li><li>\u0412\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u0438\u0441\u0445\u043e\u0434\u044f \u0438\u0437 \u0446\u0435\u043b\u0435\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/li><li>\u0412\u044b\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0438<\/li><li>\u0412\u044b\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043b\u0438\u043c\u0438\u0442\u044b, \u0438\u0441\u0445\u043e\u0434\u044f \u0438\u0437 \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/li><\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>\u041e\u0433\u043b\u0430\u0448\u0430\u0435\u043c \u0432\u0435\u0441\u044c \u0441\u043f\u0438\u0441\u043e\u043a, \u043f\u043e\u0436\u0430\u043b\u0443\u0439\u0441\u0442\u0430: \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0439 \u043f\u043b\u0430\u043d \u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043e\u0442 \u043d\u0430\u0448\u0435\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430 \u041f\u0435\u043b\u0435\u0432\u0438\u043d\u0430.<\/p>\n","protected":false},"author":1,"featured_media":769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[11,574],"class_list":["post-768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-11","tag-574"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b &#8211; \u0411\u043b\u043e\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/title>\n<meta name=\"description\" content=\"\u0411\u043b\u043e\u0433 \u041a\u043e\u0441\u043c\u043e\u0441-\u0412\u0435\u0431: \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442 - \u0441\u0442\u0430\u0440\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cosmos-web.ru\/blog\/\u0447\u0435\u043a-\u043b\u0438\u0441\u0442-\u043f\u043e-\u0437\u0430\u043f\u0443\u0441\u043a\u0443-\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439-\u0440\u0435\u043a\u043b\u0430\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b &#8211; \u0411\u043b\u043e\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\" \/>\n<meta property=\"og:description\" content=\"\u0411\u043b\u043e\u0433 \u041a\u043e\u0441\u043c\u043e\u0441-\u0412\u0435\u0431: \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442 - \u0441\u0442\u0430\u0440\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cosmos-web.ru\/blog\/\u0447\u0435\u043a-\u043b\u0438\u0441\u0442-\u043f\u043e-\u0437\u0430\u043f\u0443\u0441\u043a\u0443-\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439-\u0440\u0435\u043a\u043b\u0430\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u043b\u043e\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-21T09:20:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-12T11:21:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/11\/2_blog-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"761\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u041a\u043e\u0441\u043c\u043e\u0431\u043e\u0442\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u041a\u043e\u0441\u043c\u043e\u0431\u043e\u0442\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b &#8211; \u0411\u043b\u043e\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438","description":"\u0411\u043b\u043e\u0433 \u041a\u043e\u0441\u043c\u043e\u0441-\u0412\u0435\u0431: \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442 - \u0441\u0442\u0430\u0440\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cosmos-web.ru\/blog\/\u0447\u0435\u043a-\u043b\u0438\u0441\u0442-\u043f\u043e-\u0437\u0430\u043f\u0443\u0441\u043a\u0443-\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439-\u0440\u0435\u043a\u043b\u0430\/","og_locale":"ru_RU","og_type":"article","og_title":"\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b &#8211; \u0411\u043b\u043e\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438","og_description":"\u0411\u043b\u043e\u0433 \u041a\u043e\u0441\u043c\u043e\u0441-\u0412\u0435\u0431: \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442 - \u0441\u0442\u0430\u0440\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b","og_url":"https:\/\/www.cosmos-web.ru\/blog\/\u0447\u0435\u043a-\u043b\u0438\u0441\u0442-\u043f\u043e-\u0437\u0430\u043f\u0443\u0441\u043a\u0443-\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439-\u0440\u0435\u043a\u043b\u0430\/","og_site_name":"\u0411\u043b\u043e\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438","article_published_time":"2019-11-21T09:20:35+00:00","article_modified_time":"2020-05-12T11:21:12+00:00","og_image":[{"width":1640,"height":761,"url":"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/11\/2_blog-1.jpg","type":"image\/jpeg"}],"author":"\u041a\u043e\u0441\u043c\u043e\u0431\u043e\u0442","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"\u041a\u043e\u0441\u043c\u043e\u0431\u043e\u0442"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/#article","isPartOf":{"@id":"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/"},"author":{"name":"\u041a\u043e\u0441\u043c\u043e\u0431\u043e\u0442","@id":"https:\/\/www.cosmos-web.ru\/blog\/#\/schema\/person\/23488e5a32dcf23531442d14933d73c1"},"headline":"\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b","datePublished":"2019-11-21T09:20:35+00:00","dateModified":"2020-05-12T11:21:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/"},"wordCount":182,"publisher":{"@id":"https:\/\/www.cosmos-web.ru\/blog\/#organization"},"image":{"@id":"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/11\/2_blog-1.jpg","keywords":["\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442","\u0427\u0435\u043a-\u043b\u0438\u0441\u0442"],"articleSection":["\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433"],"inLanguage":"ru-RU"},{"@type":"WebPage","@id":"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/","url":"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/","name":"\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b &#8211; \u0411\u043b\u043e\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438","isPartOf":{"@id":"https:\/\/www.cosmos-web.ru\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/#primaryimage"},"image":{"@id":"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/11\/2_blog-1.jpg","datePublished":"2019-11-21T09:20:35+00:00","dateModified":"2020-05-12T11:21:12+00:00","description":"\u0411\u043b\u043e\u0433 \u041a\u043e\u0441\u043c\u043e\u0441-\u0412\u0435\u0431: \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0447\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442 - \u0441\u0442\u0430\u0440\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b","breadcrumb":{"@id":"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/#primaryimage","url":"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/11\/2_blog-1.jpg","contentUrl":"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2019\/11\/2_blog-1.jpg","width":1640,"height":761},{"@type":"BreadcrumbList","@id":"https:\/\/www.cosmos-web.ru\/blog\/%d1%87%d0%b5%d0%ba-%d0%bb%d0%b8%d1%81%d1%82-%d0%bf%d0%be-%d0%b7%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d1%83-%d0%ba%d0%be%d0%bd%d1%82%d0%b5%d0%ba%d1%81%d1%82%d0%bd%d0%be%d0%b9-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cosmos-web.ru\/blog\/"},{"@type":"ListItem","position":2,"name":"\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u043f\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b"}]},{"@type":"WebSite","@id":"https:\/\/www.cosmos-web.ru\/blog\/#website","url":"https:\/\/www.cosmos-web.ru\/blog\/","name":"\u0411\u043b\u043e\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438","description":"\u041a\u043e\u0441\u043c\u043e\u0441-\u0412\u0435\u0431","publisher":{"@id":"https:\/\/www.cosmos-web.ru\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cosmos-web.ru\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/www.cosmos-web.ru\/blog\/#organization","name":"\u0411\u043b\u043e\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438","url":"https:\/\/www.cosmos-web.ru\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.cosmos-web.ru\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2018\/09\/biglogo-1.png","contentUrl":"https:\/\/www.cosmos-web.ru\/blog\/wp-content\/uploads\/2018\/09\/biglogo-1.png","width":1420,"height":560,"caption":"\u0411\u043b\u043e\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438"},"image":{"@id":"https:\/\/www.cosmos-web.ru\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.cosmos-web.ru\/blog\/#\/schema\/person\/23488e5a32dcf23531442d14933d73c1","name":"\u041a\u043e\u0441\u043c\u043e\u0431\u043e\u0442","url":"https:\/\/www.cosmos-web.ru\/blog\/author\/cosmos\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cosmos-web.ru\/blog\/wp-json\/wp\/v2\/posts\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cosmos-web.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cosmos-web.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cosmos-web.ru\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cosmos-web.ru\/blog\/wp-json\/wp\/v2\/comments?post=768"}],"version-history":[{"count":10,"href":"https:\/\/www.cosmos-web.ru\/blog\/wp-json\/wp\/v2\/posts\/768\/revisions"}],"predecessor-version":[{"id":1249,"href":"https:\/\/www.cosmos-web.ru\/blog\/wp-json\/wp\/v2\/posts\/768\/revisions\/1249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cosmos-web.ru\/blog\/wp-json\/wp\/v2\/media\/769"}],"wp:attachment":[{"href":"https:\/\/www.cosmos-web.ru\/blog\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cosmos-web.ru\/blog\/wp-json\/wp\/v2\/categories?post=768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cosmos-web.ru\/blog\/wp-json\/wp\/v2\/tags?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}